Growth Teams are formed to drive growth but the process of documenting and collaboration is cumbersome as there is no tool built with their workflow in mind. We intend to change that with LightCat which is a tool built specifically for Growth Teams.
Existing tools are not built for Growth Teams that are primarily cross-functional. Ideas, collaboration, insights and learnings are scattered across tools and live in silos. Bring it all together to remove the redundancies in the process.
Subjectivity and gut-based decisions can only take you so far. Prioritize your experiments with a framework of your choice while LightCat helps you prioritize your hypotheses with LightCat Score and by showing similar past experiments, thereby eliminating the subjectivity.
A central searchable repository of all the learning across funnels is a dream of every Growth Manager. Your playbook gets automatically built filling out all the requisite knowledge across Ideal Customer Profile, Power User, Product, Market, Channels.
Use well-known frameworks like ICE, PIE, etc but gradually remove the subjectivity from your decisions by relying on the precedence of your experiments and LightCat Score.
Ideas come from everywhere - while reading a blog, listening to a podcast, or from a teammate. Add them all to your backlog.
Systemize your learnings beyond just wins and losses. A searchable playbook with all your learnings across ICP, market, positioning, etc
Objectively prove or disprove a hypothesis. Explore data together.
Plan and assign tasks within the team to make sure that everyone is on the same page
Put a structure to your thinking process and design an experiment. Success metrics, levers, etc. Tag ideas based on the stage of the funnel