We are a team of geeks trying to help others not repeat the mistakes we did. We are currently working in stealth and will be visible soon.
We believe that "understanding customers" is the pivot point of all startups. We also believe that in midst of raising money, building a product and doing a gazillion other things, customer research tends to take a back seat.
We have been there - but we found a hack.
Asking non-leading, broad questions in polls gave us insights that were nearly as good as customer interviews, and took a fraction of the time and effort. We curated these questions, created a library, conducted tons of polls with you guys ;-), and LightCat was born.